Chris Holden

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Flavio Maluf’s Role At The Eucatex Company

by Chris Holden - April 25th, 2019.
Filed under: Business, Businessman, CEO.

Born in a wealthy family, Flavio Maluf managed to work hard and create his business. He has a mechanical engineering degree from Armando AlvaresPenteado Foundation. He had a passion for pursuing business and decided to do it full time. In 1997, he became in charge of the family business. This led to him becoming the president of Grandfood.

Time has to be dedicated in order for a business to grow. He advises people to be cautious when joining business because it requires time and resources in order to get returns. The businessman avoids the myth of having money to start a business. Prior to joining Eucatex, he worked with companies like Citicorp to enhance his management skill. Read more about Flavio at

He advises entrepreneurs not to ignore creativity since nowadays it’s all about working smart. The idea of coming up with Eucatex came from his great-grandfather who owned a big sawmill in America. The name of the company resulted from the eucalyptus tree which the company uses to manufacture furniture and construction products. Eucatex was the world’s first institution to provide environmental friendly goods to the American Home Depot chains.

The organization now exports its products to more than 35 countries with Flavio Maluf being in charge. The company which aims at being green is located in Brazil. Eucatex has a recycling plant within the company which uses the leftover woods to create energy. The businessman’s ideas come from the internet and reading journals and magazines that talk about the sector they work in.

The evolution of technology is one thing that fascinates him so much. Dedicating oneself and aiming at perfecting it is what he insists every entrepreneur should do. Recognizing the limitations in business is more crucial than knowing the abilities since it acts as a motivator. He uses QlikView software to analyze business performance in order to be productive. According to Flavio, one must be prepared to fail if they want to become successful.



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