Chris Holden

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Maarten De Jeu: Strategic Business Advisor With Tips For Going International

by Chris Holden - July 8th, 2019.
Filed under: Business, Uncategorized.

Going international is always going to be a big step for a business and strategic business advisor Maarten de Jeu wants you to keep several things in mind before taking on the challenge. The graduate of the University of Oxford earned his MBA and established himself in a successful career involving financial services, commercial real estate development, and international business. His company, SVM Business Advisory was founded in 2012 and he helps his clients approach various issues concerning their finances and businesses. The great deal of knowledge that he has with international experience throughout different industries makes him an invaluable resource for the people that go to him for advice. Before founding his company in Chicago, Maarten de Jeu had worked at Aviva as their director of Strategy and Corporate Development.


When a business is considering going international, Maarten de Jeu knows how important it is not to be fooled into thinking that the business plan in the United States can just be replicated somewhere else. There are a lot of factors that need to be kept in mind according to the business expert and one of them is the demand in the market you are seeking expansion to. Just because there is a domestic demand domestically, doesn’t mean that there will be a demand in a different region. Even if there is a demand for the type of product or service that your company provides, Maarten de Jeu suggests looking at the local competition in the market. If your company is not able to offer pricing that is competitive enough to sway consumers to make the switch, your company will not be profitable in the region.


One of the problems that Maarten de Jeu has seen a lot of companies face barriers in language and culture. It’s important that you have a representative of your company who can speak the native language of the company you are making plans. They can help to guide you through the language and cultural differences if you or another member of your company are not familiar with it themselves. It’s important to do your research about the cultural differences between regions to ensure that your branding and your product itself is appropriate for the culture that you are hoping to market it in. Learn more:


Maarten de Jeu knows that going international is a big step that should never be taken lightly by any company that is considering it, but it can be done with enough care and preparation. When done correctly, you are opening up the market to many more potential customers that could provide a great deal of revenue for your company. Unfortunately, the wrong business plan could cost money that may not be able to be recouped.

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