Chris Holden

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OG Juan Continues to Play an Integral Role in Shawn Carter’s Empire

by Chris Holden - July 14th, 2018.
Filed under: Business Leader, Business Mentor. Tagged as: .

With the release of their latest album, Everything is Love, under the joint-moniker, The Carters, Jay Z and wife Beyonce, took the entire music industry by storm, as the project received no traditional marketing, and is available exclusively on their streaming service, Tidal. As one of their most personal works, following the release of Beyonce’s “Lemonade,” and Jay Z’s, “4:44,” Everything is Love places a strong emphasis on relationships, particularly regarding longstanding friendships, and loyalty. Often mentioned in his rhymes, the duo of “OG” Juan Perez and his wife, Desiree “Dez” Perez, have been an intimate part of the “Hova Circle of Influence” for over two decades, helping to guide the music mogul’s career trajectory from behind the scenes.

OG Juan was introduced to Jay Z in 1996, by his former partner, Kareem “Biggs” Burke, who, along with Damon “Dame” Dash, helped to start the legendary, Roc-a-Fella Records. From OG Juan’s perspective, the connection between him and Jay Z was both immediate, and mutual, leading to what would eventually spawn the now defunct, Roc-La-Familia Records, as well as the prominent, 40/40 club. On the track, “Friends,” from The Carters’ Everything is Love album, Jay Z specifically name-dropped OG Juan and Dez Perez, briefly highlighting their relationship, as well as the longstanding conditions that have encapsulated it.

Along with OG Juan, Dez Perez has also contributed significantly to Jay Z’s continued success in music, as well as other various business ventures. Today, she is the Chief Operating Officer of Roc Nation and is the prime factor regarding contract negotiations for the streaming service, Tidal. Her acute business acumen allowed her to broker the deal between Rihanna and Samsung, which helped to propel the singer’s Anti Tour, while also cementing her as a bona fide superstar within the music industry.

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