Chris Holden

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Seymour Segnit: Marketing Drives Success

by Chris Holden - October 3rd, 2019.
Filed under: Entrepreneur, Magnetic Chargers, Wireless Chargers.


When Seymour Segnit launched his MAGFAST charger crowdfunding campaign, money started rolling in without delay. That is no exaggeration. The crowdfunding campaign generated $250,000 within the first 15 minutes. Things slowed down a bit afterward, and the first day’s total “only” amounted to $600,000.

Yes, people became enamored with the MAGFAST Family of six chargers developed by Seymour and Amy Segnit’s company. The various chargers provide different solutions for customer needs. The needs people want are simple. They aren’t interested in dealing with charger cable tangles anymore. They also don’t want charging cables that come with limited compatibility and virtually no aesthetic benefits. Seymour Segnit understood the market.

Seymour Segnit released wireless magnetic chargers that give customers something of value. Segnit points out he is not entirely motivated by money, but he isn’t shy to note MAGFAST proved profitable. The profits rolled in at the beginning, which is incredible. Many startups lose money for years before turning a profit. MAGFAST did much better.

The results did not occur by accident. Seymour Segnit pointed out that marketing played a significant role in making MAGFAST a hit. The entrepreneur went so far as to say a failure to market a product properly turns an endeavor into little more than a hobby. It is difficult to argue with his assessment. Unless an entrepreneur puts tremendous effort into advertising a product, the product won’t see high sales figures. How could it? Many potential customers won’t even know it exists. View More Information Here.

Segnit adheres to the belief an entrepreneur should spend 80% of his/her time promoting a business. Otherwise, failure becomes unavoidable. Some may debate the 80% figure. Few would suggest ignoring steps to promote a company won’t yield any harm. Read This Article to learn more.

Seymour and Amy Segnit deserve credit for the success they attained so far with MAGFAST. Time will tell how successful the company eventually becomes.


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