Chris Holden

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Skout and the growth of Social Networks

by Chris Holden - September 12th, 2015.
Filed under: Social Media.

We live in interesting times. There seems to be an app for everything. Even the seemingly most fundamental of tasks we have designated to the little computer like structures we carry in our pockets and bags, the smartphones. From the moment you wake up, stating with the alarm systems, you enter the unending cycle of smartphone use. Need a recipe, here is a virtual cook book on your phone. You rent a taxi, you check for traffic in the city’s major roads. You even check out score predictions for tonight’s big game. But the phone was invented for communication. So let’s talk about that, Smartphones and communication.

Numerous apps exist for those in search of companionship. They include Skout, Tinder, Hot or Not, WeMeet among many others. All the mentioned apps are more dating oriented, that is the intention of most social apps. That strangers meet online, talk, befriend each other and end up together. Co-founded by Christian Wiklund and Nik Lindstrom, Skout is a mobile app that can be downloaded from the Apple app store and the Google Play Store as well. The application connects users to a social network where users meet, interact and exchange pictures with new people. Skout users sign up through their Facebook profiles while those who are not on Facebook can simply sign up with their email address. Users then feed information about themselves as well as their likes and interests making it easier for the app to display profiles that may be of interested to them. The app contains a virtual currency that allows users to charge or be charged for services such as viewing other users who check out your profile. One can either purchase or perform tasks for advertisement partners so as to get this in-app monetary unit.

Skout continues to be among the best performing applications according to AppData.
In 2014, Skout developed and launched a travel feature. The feature was designed to help users who wanted to make new friendships with people in varying cities and also to help the travelers who planned on traveling but had no contacts whatsoever in the city of their destination. The initiative became a success with people going on trips and adventures contacts they had established via the app.

Seeking to maintain its status as a social app that delivers and enhance its growth, Skout recently banned users from uploading selfies taken in bathrooms as reports indicate that Bathroom selfies lower the stature and appeal of social networks with a 43% drop in the response rate. Notable celebrities who have violated the rule in the past include Justin Bieber, Nikki Minaj and Miley Cyrus.

One would assume that Valentine’s Day would be the peak season for dating apps, yet it is the exact opposite. As people really embrace the true meaning of dating, this virtual networks become ghost towns. The company recently developed Fuse, an app to accommodate what Skout could not. It is expected that Skout and Fuse will form links soon.

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